KENTWOOL Sponsors Professional Tour CaddiesKENTWOOL, makers of the World’s Best Golf Sock, announced in January that it has become the Official Sock of the Association of Professional Tour Caddies, marking the organization’s first-ever sponsorship deal.
The APTC was formed to unite caddies for the betterment of the profession, and is teaming with KENTWOOL because of the sock maker’s ability to deliver a superior product that improves the foot health, comfort and performance of its members.
As part of the deal, KENTWOOL will provide its popular Men’s Tour Profile and Men’s Tour Standard socks for professional tour caddies to wear each week in competition. Both socks are constructed from a proprietary blend of super-fine Merino wool and other natural and high-tech performance fibers. Each pair is infused with an innovative WINDspun technology to deliver unparalleled comfort, and is designed to reduce friction, abrasion and muscle fatigue.
“At golf’s highest level, every step counts, so who better to serve as a testimonial to the comfort and performance of our socks than professional tour caddies,” said Dan Murphy, president at KENTWOOL. “We are excited about this relationship because we believe we can improve the podiatric health of caddies while helping to raise awareness of the important job they do week-in and week-out. In addition, we know that caddies act as trusted advisors to their players on and off the course, so this relationship will only help us grow use of KENTWOOL among the world’s best golfers, as well.”
The APTC certainly sees benefits in a relationship with KENTWOOL.
“Our members make their living on their feet – so foot care is critical. Our guys don’t think of socks as just a fashion item – they need real gear that performs and keeps them going. We chose KENTWOOL because they deliver the best possible sock available,” said James Edmonson, APTC president. “In addition, we are thrilled that KENTWOOL has had the foresight to join forces with us early on and help us grow awareness of our organization.”
To help raise the profile of professional golf’s largely-unheralded heroes, KENTWOOL will roll out several new programs tied to the APTC sponsorship, including Caddie Corner on its website.
Caddie Corner will serve as a resource for caddie insights, stories and a unique perspective on the lives of tour players. In addition to Caddie Corner, KENTWOOL will also introduce several cause-related initiatives and charities tied to events.
The partnership officially kicked off at the 2016 Sony Open in Honolulu, with nearly 100 caddies in the field donning KENTWOOL socks during the event.
For more information on the KENTWOOL brand, visit KENTWOOL.com.