Consumers Concerned about Drought's Effect on Food Prices
August 10, 2012

More than one in three U.S. adults is very concerned that the drought will lead to higher food prices, according to an online survey conducted on behalf of CouponCabin. 
In all, 94 percent of respondents are at least somewhat concerned. 
Although only 43 percent said they have been following news coverage of the drought, 86 percent were aware of the drought. 
If food prices go up, consumers said they would use coupons (70 percent of respondents), buy store brands instead of brand-name foods (60 percent), buy less expensive food items such as canned goods (48 percent), shop at a discount grocery store (45 percent), buy in bulk (41 percent) and freeze large amounts of food (33 percent). 
Harris Interactive, which conducted the study, polled more than 2,000 U.S. adults July 20-24. 
Reprinted from