Superior Farms, MLA Partner on Lamb Burgers
May 18, 2012
Davis, Calif.-based lamb processor Superior Farms announced last week a partnership with Meat and Livestock Australia (MLA) to market Australian lamb burgers and sliders to the U.S. foodservice industry.
"We are excited about this partnership and the ability to offer Australian lamb burgers and sliders to our foodservice customers," said Tina Roberts, assistant vice president of marketing and culinary business development for Superior Farms.
MLA research suggests lamb is a regular entrée option at successful restaurants, and younger generations are interested in lamb as they seek out unique flavors.