HRH The Prince of Wales Campaign Gives Wool Its Moment in Manhattan
September 7, 2012
This fall, sheep will be the talk of the nation as The Campaign for Wool - launched by His Royal Highness The Prince of Wales - comes to the United States for the very first time to educate consumers about the natural benefits of wool and promote wool-rich products to a national audience.
The launch of the Campaign for Wool will commence with Wool Week - a key platform for wool retailers to host wool-themed promotions and activity and encourage them to support this highly successful initiative.
The highlight of the week will see sheep brought in to the world's most energetic city, New York, to graze freely and play center stage in a stunning installation called 'Wool Uncovered' which will transform the famous Manhattan outdoor living space - Bryant Park. The live sheep for this project will be provided by the U.S. industry. Jeff Traver, New York sheep producer, and Tom Colyer, vice chair of the American Sheep Industry Association's Wool Council, have been key in helping to coordinate this unique feat of showcasing live sheep in the center of New York City to garner publicity for the wool industry.
The lawn will become the sheep's meadow for the day and the famous Fountain Terrace will be turned in to a luxurious Wool Salon with beautiful, richly colored carpet and a stunning wool bed. There will be no water in the fountain - instead it will spill over with wool and yarn. As the carpet changes to the natural colors of the sheep themselves, grazing peacefully in a park, seats will be covered with wool slips and trees adorned with wool art.
Wool is known to be one of the most environmentally friendly and sustainable fibers in the world and it was this understanding coupled with the decline of the sheep population that stirred the prince to take action in 2010.
The launch of the Campaign has won the support of the wool industry across the globe and is achieving new profile for wool as the environmental agenda grows. The green sheep - the campaign's distinctive logo - is now supported by more than 250 brands.