Icebreaker Brand Acquired by VF Corp.
November 3, 2017

Icebreaker announced Thursday, Nov. 2, that it has been acquired by VF Corporation. The U.S.-based company owns many big name brands, including SmartWool, Vans, The North Face and Timberland. The terms of the deal were not disclosed.

Founder Jeremy Moon says the inspiration for starting Icebreaker in New Zealand 22 years ago was to offer a natural choice to adventurers, and to ultimately build a global brand.

With the might of VF behind it, he's one step closer to doing just that.

"Our partnership with VF provides us with the largest platform in the world to tell our story, access new markets, and reach new consumers at an accelerated pace," Moon says.

Currently, Icebreaker is sold in 47 countries, producing more than 4 million articles of clothing every year, with headquarters across four continents.

Source: SNEWS