ASI Awarded MAP, FMD & QSP Funding
October 13, 2017

The U.S. Department of Agriculture's Foreign Agricultural Service recently announced the agricultural organizations that are recipients of the Fiscal Year 2018 funding for the Market Access Program and Foreign Market Development program.

The American Sheep Industry Association has once again been granted funding through each of these programs. The awards include $466,163 for MAP and $137,020 for FMD. Additionally, ASI cooperates with the Quality Samples Program, which has been key in assisting new customers to try American wool. The association also received $510,000 in QSP funds.

"This is extremely important funding for the U.S. wool industry as it continues to explore and grow export markets. The programs are key to build the current customers and effective when investigating in markets that are either high-risk or developing," said Rita Kourlis Samuelson, ASI's director of wool marketing.

The MAP program shares the costs of overseas marketing and promotional activities that help build commercial export markets for U.S. agricultural products and commodities. ASI uses this funding for projects such as branding programs, promotion, trade missions, reverse-trade missions. first-stage processing trials and trade show participation.

The FMD program focuses on trade servicing and trade capacity building by helping to create, expand and maintain long-term export markets for U.S. products. This supports other FAS programs, such as QSP which enables the wool industry to provide samples of American wool. These samples help a foreign customer learn about and try U.S. wool and have been a key program in developing long-term customers who have purchased millions of pounds of American wool.

These programs are open to all. ASI does not discriminate based on race, religion, national origin, age, sex (including gender identity and expression), sexual orientation, disability, marital or familial status, political beliefs, parental status, receipt of public assistance, or protected genetic information.