American Lamb Board Annual Report Available

The FY 2017 American Lamb Board Annual Report is now available at http://www.LambResourceCenter.com and includes program highlights in three core areas: Marketing and Promotion, Research and Education, and Industry Collaboration. All members of the lamb industry are encouraged to read the report because it provides both financial information and key program results for Oct. 1, 2016 through Sept. 30, 2017.

FY 2017 highlights include the new Feed Your Adventurous Side consumer campaign, the February Lamb Lovers Month Facebook contest, the inaugural ceLAMBrate Friendsgiving online promotion, and positive publicity about American lamb in foodservice industry publications.

Read the complete report at http://lambresourcecenter.com/wp-content/uploads/2015/09/ALB_AnnualReport2017_R4.pdf.

Source: American Lamb Board