American Lamb Arrives in Japan
October 26, 2018

Superior Farms announced on Wednesday, Oct. 24, it has exported the first shipment of American lamb to Japan since the country's doors reopened after a 15-year absence.

The company is working closely with its producer partners to deliver an exceptional product that will exceed the expectations of the Japanese consumer. The Japanese distributor, Farmland Trading, is working with Superior Farms to introduce American lamb to high-end restaurants and retail outlets.

"We have continued our relationship with Farmland Trading for 15 years anticipating this day," said Rick Stott, chief executive officer at Superior Farms. "This shipment represents a first step in a long-term strategic plan to grow the presence and appetite for American lamb in Japan. The potential to develop Japan into an excellent export country for American lamb is clearly there, but it will take time, investment and a long-term strategy to make that happen."

While the Japanese market has been served by other countries, American lamb brings a unique dining experience to Japan - both inside and outside the home - with recipe versatility and unparalleled taste and quality that cannot be matched.

Source: Superior Farms