Elite OviGen Founder Competes for Farm Bureau Prize
January 11, 2019

The American Farm Bureau Federation has announced the final four teams in the 2019 Farm Bureau Ag Innovation Challenge, and for the second consecutive year a sheep-related business is in the running for the top prize.

Elite OviGen is a software system for the sheep industry aiming to serve sheep breeders in the United States, New Zealand and Australia. The company's primary target market is sheep breeders interested in growing their business and profitability based on performance data and genetic selection.

The system provides marketing features, advanced tools for genetic selection of animals for breeding, and facilitates direct communication between producers and their customers (private as well as processors, manufacturers and retail chains). By providing an online solution for registration and tracking of sheep pedigrees - linking this data to genetic performance data - the software can reduce time and money spent on paper-based registration processes. It will also facilitate the process for selection of the genetically best individuals, thereby increasing producers' production results through time.

Elite OviGen was founded by Swedish veterinarian Anette Skoog, who has worked in the pharmaceutical, animal health and farm industries the past 15 years. She has relocated to Florida with her family and is working to popularize the Gotland breed in the United States.

Each of the four finalist teams were awarded $15,000 each. The other three finalists include: AgHelp Corp., of Belding, Michigan; FarmlandFinder, of Ames, Iowa; and Glean LLC, of Farmville, North Carolina.

The final four teams (selected from the 10 semi-finalist teams) have all expenses paid to compete in a live pitch competition at AFBF's 100th Annual Convention in New Orleans on Jan. 13. The final four teams will compete to win: Farm Bureau Rural Entrepreneur of the Year award and $15,000 (chosen by judges), for a total of $30,000; and the People's Choice award and $10,000 (chosen by public vote), for a total of $25,000.