Levi Strauss Introduces Wool-Denim Jeans
December 6, 2013
Denim giant Levi Strauss & Co has teamed up with The Woolmark Company to unveil a wool-denim blend in its iconic Levi’s 501 jeans.
The jeans combine 12 percent wool with 88 percent fine grade cotton – keeping wearers warmer in colder weather, Levi’s said.
They also feature The Woolmark Company logo and are available in various colors in original fit, straight fit, slim fit and shrink to fit.
Levi’s said its latest innovation is “an apt development given the central role the two fibers have played in the development and culture of both countries involved — the United States and Australia.”
Reprinted from just-style