ALB Videos Offer Tips on Cooking With Lamb
December 8, 2017
The American Lamb Board is working to make lamb more approachable and inspire consumers to eat lamb beyond the traditional holidays. ALB works with a group of lambassador bloggers to develop and share interesting but not intimidating lamb recipes and photography across their channels and help expand ALB’s reach and educate consumers about American lamb. From burgers to tacos to pasta and pizzas, ALB has gathered an amazing variety of approachable recipes incorporating adventurous flavors.
This year, the lambassador bloggers are developing short instructional “how to” recipe videos to help us inspire consumers to get adventurous with American Lamb. One-minute recipe videos are all the rage right now on Facebook and YouTube. The videos are short, shareable and help capture consumer’s attention sparking interest to try new recipes.
This month, two lambassador bloggers developed and shared new lamb recipe videos. Two Purple Figs created Pomegranate Roast Lamb Shanks, while the Adventure Bite created a Lamb Galette perfect for holiday brunches.
Check out these new videos and other ALB video resources at http://www.americanlamb.com/videos.