ALB Local Lamb Promotional Funds Available
February 10, 2017
The American Lamb Board’s Local Lamb Promotional Funding program is designed to expand ALB’s efforts to promote American lamb throughout the country. The program provides funding to help industry organizations execute activities and programs that promote American lamb at the local level to consumers, media, chefs and/or retailers. The funds cannot be used to support industry functions that target an industry audience. While this program does not require a cash match from applicants, this program is intended to offset the cost of local promotions, not subsidize the entire program. Applicants who have received multiyear support need to demonstrate how the promotion is growing/changing and how it is becoming more self-sufficient.
The deadline for submitting applications is Feb. 28. For more information and to download the application, go to http://lambresourcecenter.com/wp-content/uploads/2015/08/American-Lamb-Promotional-Funding-Program-1.pdf.