Nester Blog Features Wool Council Partnership
November 3, 2017
Nester Hosiery – known for its 100-percent, All-American brand Farm to Feet – featured its partnership with the American Sheep Industry Association’s American Wool Council on its blog earlier this week.
Farm to Feet and AWC jointly sponsored a series of articles on the American wool industry earlier this year by outdoor industry news organization SNEWS, which resulted in positive exposure for wool among outdoor industry insiders.
“For many, wool kindles thoughts of scratchy sweaters from our youth. Yet wool used in today’s apparel industry is quite soft and is used in a numerous next to skin applications including underwear and base layers. Wool socks tend to be regarded as winter weather items – especially for the coldest and snowiest of days. What many fail to realize is that wool is a year-round fiber that is temperature regulating – keeping you cool in the summer and warm in the winter,” read the blog post.
In 100 Things You Didn’t Know About Wool, Corey Buhay discusses wool: where it comes from, how it is processed and finally the types of products that use it. A week later, in Wool, American Style, Tracy Ross shared the stories of several American ranchers and the challenges they face as they raise sheep that provide the wool for Farm to Feet socks. The SNEWS series also included a trip to Nester’s manufacturing facility in Mt. Airy, N.C., covered in From Farm to Factory to Feet.
Nester was also one of three stops on a recent joint tour of AWC and leaders from the American military – the single largest user of domestic wool. Read the complete blog post at www.farmtofeet.com/blogs/f2f/great-american-wool.