2018 Lamb Jam Tour Kicks Off Sunday
March 23, 2018
The American Lamb Board is kicking of the 2018 Lamb Jam Tour with the first stop on Sunday, March 25, in Austin, Texas. Lamb Jam brings together top local chefs and lamb lovers to celebrate flavorful American lamb.
ALB started the event series in 2010 as a way to build awareness and excitement about American lamb in key markets. The event brings together local influencers including chefs, butchers, farmers and ranchers, and media to expose consumers to the amazing flavor, versatility and approachability of American lamb.
In the past seven years, the tour has reached more than 200 chefs, more than 10,000 consumers and connected lamb suppliers with new customers. The tour has proven its ability to deliver the American Lamb Board’s marketing strategy directly to the targeted consumer audience. It is funded by the Lamb Checkoff.
This year’s competing chefs will be showcasing their lamb dishes in one of four global flavor categories – Asian, Mediterranean, Latin and Middle Eastern. Winners at the tour events will earn a place at the Lamb Jam National Finale to compete for the title of Lamb Jam Master.
At the five tour events, attendees will enjoy interactive entertainment including butcher and cooking demos, live music, giveaways, games, samples of local beer and cocktails, and more.
It’s not too late to purchase tickets. Use discount code AUSTINFANOFLAMB for 10 percent off, and visit https://www.americanlambjam.com/ to find out more about the tour. Other stops on the tour include: Boston (May 20), Washington, D.C. (June 10), Seattle (June 24) and San Francisco (July 22).